Wine Bottles (concept)

Project Details

This project began with the idea of making several one-off labels as more of a proof of concept than anything else. During the project however, I became increasingly more interested in creating a single brand with its own signature style and formula. I landed on this theme of light, flowing hills with the intent to symbolize rolling vineyard hills, as well as flowing liquid. I wanted the brand to have hints of mystique and fantasy as well, mainly contributed to by the surreal landscape, smoke-like clouds, and bloom.

There are a few things I would change if I did this project over. For one, I would make all the the labels the same style instead of having one a quantized illustration and the other two abstract shapes. Also I would include a two part label, with a separate label for the front and back.